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Research in the Key Concepts of Media Studies

Initially there are 4 Key Concepts of Media Studies, they are: Audience Institution Language Representation Component 1 is focused in 3 different Sections. Section A of Component 1 will assess the analysis of Media Language and Representation. It will consist of assessing with relation to two of the following aspects: Advertising, Marketing, Music Videos or Newspapers. The choice will be made at random which means there will not be any guaranteed aspect to analyse. There will be 2 questions in this section: One assessing Media Language in audio-visual or print resource, whereas the second one will be extended response comparison question assessing Representation in one set product and in an audio-visual or print resource. Section B will be slightly easier than Section A, it will assess the same aspects plus video games, radio - and Media Concepts. It will include two questions: One stepped question at Media Industries and another at Media Audiences. Component 2 will assess all ...

Key Concepts of Media Studies

Key Concepts of Media Studies. Convention Institution Audience Representation 1 - Convention Media magazines cover from edwardt123 Media conventions are rules or generally accepted ways of combining codes to create form and meaning within a media production.  Examples of media conventions are (described in the Media Study Design as) story principles, form and structure, generic structures, character and story arcs, cause and effect, point of view, the structuring of time, elements of page layout, paper stock for print, titles and credits sequences, hyperlinking and mounting and framing of images. Codes and conventions are used together in any study of genre – it is not enough to discuss a technical code used such as camera work, without saying how it is conventionally used in a genre.  For example, the technical code of lighting is used in some way in all film genres. It is a convention of the horror genre that side and back lighting ...