Key Concepts of Media Studies. Convention Institution Audience Representation 1 - Convention Media magazines cover from edwardt123 Media conventions are rules or generally accepted ways of combining codes to create form and meaning within a media production. Examples of media conventions are (described in the Media Study Design as) story principles, form and structure, generic structures, character and story arcs, cause and effect, point of view, the structuring of time, elements of page layout, paper stock for print, titles and credits sequences, hyperlinking and mounting and framing of images. Codes and conventions are used together in any study of genre – it is not enough to discuss a technical code used such as camera work, without saying how it is conventionally used in a genre. For example, the technical code of lighting is used in some way in all film genres. It is a convention of the horror genre that side and back lighting ...
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